Contact Group Introduction
Groups are an excellent way to track specific collections of contacts, whether by rating, survey responses, or any number of other criteria. Groups can be used in Spark solely as an organizational tool for your sales reps, or also as email lists for sending out targeted campaigns. Find your contact groups in Spark by clicking Contacts > Groups in the left side menu while logged into your project in Spark.
There are three different types of group you can create - Custom Groups, Rating Groups, and Smart Groups. Rating and Smart groups can only be created from the Contact Search page, while Custom groups can be created from the Groups page, or from Search.